CFO Magazine, a publication of the Economist Group and the leading resource for CFOs worldwide, covered ZoomProspector in the Tech section of their March 2009 issue. The article, entitled “Zooming Market” starts off by saying “Looking for locations in all the wrong places? It’s a vexing problem when companies expand or consolidate, especially in unfamiliar markets.” According to the article, here’s how ZoomProspector helps to solve this problem:
“Users can view demographic data for any selected community, retrieve a ranked list of communities that most closely match places where a business already exists, or search for communities that match business-location requirements. Zoomprospector can even sift through these communities for patents issued, venture-capital businesses funded, average household expenditures, nearest interstates, and the presence of federal empowerment zones or Environmental Protection Agency Superfund sites.”
Quoted in the article is Ken Kaufman, CEO of CFOWise:
“My mind goes first and foremost to the hundreds of thousands of dollars lost by making wrong decisions when opening in new markets,” says Kaufman. “I wouldn’t say that Zoomprospector would always avoid that, but in 90 percent of cases it can help us identify problems before going in.” A happy prospect indeed.