New York Times Recommends Business Start-ups Use ZoomProspector

The New York Times today says that using ZoomProspector is one of “The basics of starting a business.”  The article explains start-up fundamentals including the business plan, proving the concept, raising capital, and legal structure.  According to the article:

“Along with doing Google searches, you should also check out trade publications and association Web sites.  If your business is in retail, look at ZoomProspector, which provides helpful information on local economic trends (population, income and demographics). Visit Yelp.com and see how many competing retail outlets you’ll be facing. Is the market too crowded?”